Outlier

Nobody wants to go where everyone else is going

Crowds are becoming a defining problem for travel and tourism.

Mar 4 • Edmund Morris

3

1

3

February 2026

Think sustainability doesn't sell? Hold my beer.

What the travel industry can learn from the extraordinary rise of craft beer.

Feb 12 • Edmund Morris

2

2

May 2025

Will Venice always be popular?

What the travel industry can learn from black swans and Karl Popper.

May 8, 2025 • Edmund Morris

7

1

3

April 2025

Why consumers have never really bought into corporate sustainability claims

And what it says about the recent backlash to sustainability marketing

Apr 23, 2025 • Edmund Morris

5

1

Tourism isn't slowing down. It's accelerating.

Amidst the concerns over uncertainty in travel and tourism, data tells a very different story around what's about to happen next.

Apr 2, 2025 • Edmund Morris

6

1

March 2025

Can the Louvre build its way out of overtourism?

What the world's most famous art gallery are doing about crowds.

Mar 18, 2025 • Edmund Morris

1

1

How the Mona Lisa Became the Most Disappointing Attraction in the World.

Part I: A Cautionary Tale for Overtourism

Mar 10, 2025 • Edmund Morris

3

February 2025

Why queues on Everest are a sign that travel might be about to change forever

Far from being at peak tourism, this is really just the beginning

Feb 12, 2025 • Edmund Morris

3

1

January 2025